Websites are generally considered to be a white open space to load information about a particular company or a business. Most of us still believe that a website is used to simply display information we want visitors to access. Following this age old myth, majority of us invest a lot of money in creating a website presence fully loaded with lots of SEO friendly content and lay-outing techniques, hoping to divert maximum traffic to the business website.

But often we forget to target the visitors, their likes, dislikes, habits and most importantly their EASE. We all are aware of SEO & Web marketing practices that route traffic to our websites and claim to attain higher returns. But how many of these visitors actually stay on the website for more than 3 minutes and provide genuine business leads? The very nature and aim of Search Engines is to provide online surfers with loads of options to jump from one to another. In such a vast competitive international market, where completion is just a click away, it is essential for every business to stop and think about the users who they wish to visit and revisit their web presence. Ultimately it is this interested user who will revisit your website and generate business. Today’s WORLD WIDE WEB is an open marketplace for business that can prove their worth to their direct audience and hence they appear as winners of their trust and selection.

What is UX?

UX is becoming increasingly important for business to cater their potential customers with exactly what they desire. UX is an abbreviation commonly used for USER EXPERIENCE. User Experience Design can be very simply defined as making an experience simple, easy and pleasurable to use. The aim of a UX Design is to understand and conceptualize the user’s experience from beginning till the end and is not pitched only towards the look and functionality.

UX and User Interface Design

It is most likely that people get confused between User Experience and User Interface Designs. Though both seem to be alike, but there lies a vast difference – User Interface is just a part of the User Experience. Most web designers and web designing companies have widely started practicing User Interface Design, where they concentrate largely on the placement of the data (the content, navigations, buttons, etc.) on a webpage and its ease of use for a user. User Interface Design is directly related to the designing of a website/web application screen and its connectivity to the other parts of the website functionality.

User Experience on the other hand is an ongoing process which involves a constant study and learning about users, their requirements, reactions & behaviour which falls directly in relation to evolving better products or services. UX forces businesses to think and concentrate on various aspects of their offerings to the potential customers. For e.g. while a business creates a UX for its web presence, they focus on every aspect of the website – direct & meaningful content, easy navigation, usability of forms, usability check of the functionality, overall look and feel of the website, focused presentation of the data, etc. As a result the UX designer considers the reaction a user is expected to generate while accessing the different aspects of a single website. The same applies with all applications and products designed for users and their interactions.

UX Design, thus can be called a process of deriving equilibrium between the needs and goals of business and that of its user.

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