Why Link Building is Needed?

Search Engines have in their database, information on the number of links pointing TO your site FROM other sites on the Web. The Search Engines consider your site more important and rank it higher if several other sites link to your site. Larger the number of relevant links to a site, the more popular it is considered to be.

A link from site A to site B is like a vote for site B. The more votes that site B gets, the higher it is regarded by search engines.
However, quantity is not everything! A link carries more weight if it is from a high quality site – in the same way that a recommendation from a trusted friend would be taken more seriously than a recommendation from a casual acquaintance.

Where these links are placed?

Each website has a dedicated page for placing links of other websites. This page is called resources pages or links page.

Are there different types of links?

Yes, there are three main types of links, these are:

1. Reciprocal Links
This is just mutual linking between two websites. For example: John and Fred both have websites, John puts a link on his website linking to Freds website, and Fred puts a link on his website pointing to Johns website.

2. One-way links
‘one-way links’ or ‘Non-Reciprocal links’ are links that are placed on the other websites but you do not link back to them.
There are various methods to establish such one-way links which includes- publishing articles on article directories, publishing links on your own blog, submission to directories, and giving out press releases.

3. Three way Links
In a three-way link exchange, three different domains must be involved. For example, site A links to site B, Site B links to site C and site C links to site A.
A – > B – > C -> A
A, B, and C are only receiving one-way links, and they do not directly link back.

Our methodology for building quality links

1. Search for links in search engines
We search for links on Google/Yahoo/Bing with desired keywords.
Once we have found relevent links, the next step is contacting the website for link exchange. We write a polite email to them explaining what our client’s website offers and it will be valuable for visitors of both the websites.

2. Searching for links in directories
A web directory is not a search engine and does not display lists of web pages based on keywords; instead, it lists web sites by category and subcategory. To find links in directories, we conduct manual search on popular directories and request the relevant ones fro link exchange. Some popular directories are – Yahoo directory, and Google directory.

3. Sites that link to competitors sites
We find sites linking to your competition. If a site links to your competition, it may be willing to link to you, too.

4. Article directories – We write and submit articles to article directories. This one of the best ways to get quality inbound links.

5. We submit your site to online directories. This also helps gain inbound links.

6. Blogging – We start a blog and update it frequently with information related to your website’s subject. Then, link to your site from the blog.

Best Practices for Link Building

We follow a general a rule of thumb is to asking ourselves “whether the site we want to exchange link with will be valuable for the website visitors too? If an answer to this question is yes then most likely Google and other search engines will also like it.

1. Do not link to a site that does not have a similarity to your subject or same theme as of yours. For example if you have a site on a topic “Gardening” then exchanging link with “Golf” topic site is not relevant.

2. We do not exchange links with sites that have more than 100 links on their link pages.

3. We avoid linking to a sites that have link pages too deep and are very hard to find.

4. We Check for nofollow attribute. We always check that the site linking back should not use nofollow attribute on the back links. If they do, your link will simply not count.

5. If a site is relevant, but has a pagerank of zero, we do exchange links with it.

6. We use anchor text in the back links. Anchor text in a backlink is BIG off page ranking factor for SEO.

7. Once we exchange links with someone, we follow up on a routine basis and make sure the link back to our site is still there. Some sites go down, webmasters change website topics and some webmasters simply take the link down after you exchange links.