Search Engine Optimization
According to the survey of Forrester Research Inc. (an independent technology and market research company), 81 % of internet consumers find web sites through search engine’s.
If your site is not listed in search engine’s, you are missing out a huge opportunity. When done properly, search engine optimization is the most cost effective method of marketing a website.
To increase your visibility on the internet, your site needs to be not only listed but listed higher to attract traffic and increase the volume of sales. For this its essential that the site is optimized for search engine’s.
Search engine optimization involves not only optimizing html source code but also web content for higher rankings. Generally, user doesn’t look beyond the first three pages of search results and if your site is not listed there, you are losing potential customers. We will ensure that your site attains prime position by following ethical search engine optimization techinuques.
Optimization is not just about search engine rankings, it’s about conversion. For this, it’s imperative that the selection of keyphrases should be done in a focussed manner. Researching what your targetted customers are looking for is the first step in optimization process.
We will guide you in selecting the keyphrases which are ideal for your site after consultation with you. After careful selection of keyphrases, the process of inserting those keywords in strategic places begins. The selected keyphrases are placed in title, meta and seamlessly in the content. The optimized site is then submitted to search engine’s for indexing and a submission report will be sent to you.
We follow step by step process to Optimize your site. Our SEO Process is carefully researched and focussed on your individual needs. By following the process mentioned below we make sure that your site gains maximum visibility in search engines.
Step 1 – Web Site Analysis
To begin with, we throughly review your website and send you a report on your current site. Also, suggest you regarding the required changes needed to make the site more search engine friendly.
Website Analysis Includes:
- Competitive analysis report
- Check for broken links
- Use of title and Meta Tags and suggest improvements
- Analysis of web copy
- Check if are any obstacles that prevents a spider from following links.
Step 2 – Keyword Research
Based on your website product/service we carry out an intensive keyword research and short-list keywords (depending on the Package). Selection of the targeted keywords is very crucial part in the entire process. We also take regular inputs from you during this period as, no one knows your business better than you.
Also, we study your competitors and their websites to help us identify their keyword usage. Based on the initial list of keywords, and the inputs from your side, we prepare a final list of keywords considering the popularity of each keyword among users.
Step 3 – Search Engine Optimization (SEO)
Once the we are ready with final list keyword/phrases, we start with the actual implementation of SEO techniques. To begin with, we optimize meta tags, titles, alt tags, and most importantly the content seamlessly and with each keyword in mind.
For these activities we would require your FTP details so that we may easily work on the site pages and upload the optomized pages.
Next, we deliver you a pre-optimization ranking report. This Ranking Report helps us determine the current position of the site and will be useful in checking the progress of ranking with time..
Step 4 – Search Engine Submission
Once site is tested we do submission to various free Search Engines including Google, AltaVista etc.
Step 5 – Link Popularity Campaigns
If you have in the recent past optimized web pages for search engines but have not been able to derive the benefits but still rank low and you can’t figure out why? The answer is link popularity. Good link popularity can very dramatically increase traffic to your website.
Link popularity refers to the total number of links or “votes” that a search engine has found for your site. The Quality and quantity both are important. Link Exchange with a site related to your industry is more beneficial than exchanging links with any random sites.
We send mails on your behalf to potential link partners inviting them to exchange links with us. We keep track of all those mails and add those sites which have provided us links to your link pages.
This will raise your link popularity from time to time as search Engines like google rank the sites according to link popularity. We’ll keep adding the link pages to your site.
Step 6 – Final Report
Once the Optimized site is submitted to various Search Engines and Directories, we wait for specified period (15 Days) in which site will be spidered so that the optimization can be reflected in the rankings. We generate Search Engine Ranking report in major search engines like Google, Yahoo & MSN.(depends on the package you buy). The ranking report will be sent to you on a monthly basis.
The Ranking Report will display the Ranking position of your website for the Optimized phrases in Search Engines.
Step 7- Monitoring of Site
SEO Process doesn’t end with optimization and submission. Rankings have to monitored to detect any substantial drop or if the site has been removed from search engine’s index. This is due to the fact that search engine’s keep changing their algorithm regularly. We will suggest necessary changes so that the efforts of optimization are not wasted.
Why Choose Us?
We have a consistent track record of placing our clien’s websites through dedicated efforts. Our Case studies are a testimonial to this. Every campaign is planned meticuously to the last detail and executed professionally.
Unlike some companies, we don’t proclaim that we will submit your site to 50,000 search engines. Have you ever searched on so many search engines?
We don’t give guarantee for top rankings in search engines. No one can. Simply because seo companies don’t own search engines. They have their own algorithms to rank websites and there are many factors involved- both on page as well as off page.
We never advise quick fix solutions to increase the ranking as these methods – called spam- can backfire leaving your site either banned or lowering of rankings.
Trust us to do the job and do it the ‘ethical way’.