Why do we need this:

Communication in business today is rapidly fading out traditional roles of responsibility. Today more employees are making decisions & communicating directly with customers, partners & their respective expectations. So as per the changing aspects & ever flourishing customer needs, the web sites must be having dynamic business applications that can enable effective P2P, B2B, B2C interactions.

What exactly is this WCM?

A Web CMS is a system that stores and brings out the content, offering various practicalities to the dissimilar categories of users.

Where to incorporate the changes:

The business is mostly on Internet, intranet & extranet sites, which can not afford to be static information carriers any more. Technology can only make help in setting up web applications fast, but it is only people who can actually create and manage their own content can make Web applications work.

We will have a simple yet powerful benefit in our business as this will:

• Enhanced customer service by understanding customer requirements in a more better way.
• Facilitating knowledge about the product to customers through diffused content releasing.
• It will server as a composite business communication application to business users, expectations, customers, and partners.

What lures us to use Web Content Management (WCM)

People are looking accurate information that answers specific questions in almost no time. It is only via relevant aimed content that turns prospects into customers & customers into satisfied repeat customers.

WCM facilitates business users to:

• Effective facilitation of business content: With the advent of technology, it is possible for the

business users to easily update and publish content directly to Web sites in a well-managed fashion, which results in having the web content in a more well timed, reusable, and systematically manner.

• Rich and engaging user experience: Sites with relevant content attract visitors, quickly get visitors the information they need, and keep them coming back regularly. By providing content-rich and well-managed Web sites, businesses deliver greater value to customers, prospects, and partners.
• Rapid time to deploy: In order to take advantage of opportunities, Web applications should be up and running in almost a jiffy. A CMS is considered to be useful only if it shortens the time to market for Web applications. Thus we need a CMS that integrates well with the current IT setup, which will be more cost-effective as it will harness the power of the internal organizational setup to the maximum.

WCM systems are not only sturdy, but are far more capable enough to support high-traffic Web diligences & integrate with other systems.

The Web content management system must:

• Provide a set of management & development tools for Web developers.
• Provide an Application Programming Interface (API) that can be used as a convergence point between the two interfaces.
• Incorporate as per the industry-standard web building technologies.
• Provide a set of full functionality & ease of use for business users to manage the content.
• Provide automated link management and live publishing, so content is always up-to-date.
• Seamlessly integrate with current technologies, including every aspect related to IT.

How WCM can have a strong Impact on our business:

• Change with the changing needs: we need to pay heed whenever there is a change in the market as we need to keep abreast with ever changing informational content as on the web it is much more quicker updates are being made directly to a website.
• Streamlining the existing workflows: Users at different platforms can add and apply changes to web content with a pre-defined workflow process.
• High quality Standards: The Quality is the biggest aspect of this as the content is only published after approval by delegated authority, which in turn will reduce chance of updating the respective material by mistake. As well as it will also provide audit drops behind of publishing activities which in turn will help in tracking accountability.
• Other benefits include improving upon the variant tracking, and consistency of page representation through the use of common page layouts.

We get confused on when actually we need to integrate WCM with the business.

• When it taking more than the required time for post updating , product page, notes, or other time-sensitive document to be posted to our web site.
• It is taking absorbing more than few weeks or months to make a simple change to the company web site, even if we add a simple navigational element on every page.
• At times when site needs to be updated more than a few times in short duration.
• It takes an extended amount of time to redesign the web site.
• When the person who are responsible for content are working at more than one location.